The Global Outpost

The Global Outpost features music industry despatches and viewpoints from an outpost where the lesser heard but possibly largest body of music consumers in the world exists. Whilst the music industry at large fails to better study and tap the rise of a parallel form of music consumption in the greater part of the world, the evolution of a new order in the music industry might be at hand spreading globally from the so-called outposts.

Mathew D is a keen observer and participant of this evolution of the music industry in this climate change and is a part of a pioneering group at R2G in China playing a key role in shaping business models for the monetization of mobile and full-length music. He has been instrumental in the development of China’s largest online independent music store, wawawa. He can be contacted at: mathew.daniel at r2g dot net